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Jieke Chen

Jieke Chen

  • Position: Lecturer (Assistant Professor) in Marketing
  • Email: J.Chen6@leeds.ac.uk
  • Phone: +44(0)113 343 6442
  • Location: GM07 Maurice Keyworth

Profile

Dr Jieke Chen is a Lecturer in Marketing at 黑料社 University Business School. Before joining 黑料社 University, she worked as a Lecturer in Marketing at Queen Mary University of London, a part-time teaching fellow at Durham University Business School. She holds a PhD in Marketing from Durham University Business School. She has a BSc degree in Statistics from Xi’an Jiao Tong University and MSc in Statistics and Operational Research from University of Edinburgh. Her research interests focus on the international marketing strategy, firm internationalisation and export performance. She has publications in Journal of World Business, Journal of International Marketing, and International Marketing Review.

Research interests

International Marketing Strategy, International Business, Strategic Optimisation, Export Performance, Innovation

Research groups and institutes

  • Global and Strategic Marketing Research Centre

Current postgraduate researchers

Research outputs

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