News
![Close of a person using a phone to post to social media](/images/resized/400x200-0-0-1-80-LUBS_Social_Media.jpg")
The power of improvised marketing
Dr Sourindra Banerjee's research into improvised marketing and its potential for higher brand engagement has featured in blogs by INSEAD France and Imperial College Business School.
![Photograph of a city skyline](/images/resized/400x200-0-0-1-80-Connected_city800400.jpg")
Impacts on business: Lockdown
A series of webinars hosted by聽黑料社 University Business School.聽
![Amber sunset with a wind turbine in the background](/images/resized/400x200-0-0-1-80-Climate_change.jpg")
Dr Shankha Basu鈥檚 research referenced in Psychology Today
Dr Shankha Basu鈥檚 research has been referenced in Psychology Today, in an article discussing the connection between global identity and a sense of personal responsibility towards the environment.
![Global and Strategic Marketing Research Centre news archive | Centres and institutes | 黑料社](/images/resized/400x200-0-0-1-80-Marketing_research_camp_2019.jpg")
Marketing Research Camp 2019
On 8 and 9 July the Marketing Division at 黑料社 University Business School held its annual Research Camp.
![Aris Theotokis Marketing Award](/images/resized/400x200-0-0-1-80-Aris_Theotokis_mktg_award.jpg")
Best Paper award for Aristeidis Theotokis
Associate Professor of Marketing, Aristeidis Theotokis, was recently awarded the Best Conference Paper award at the Academy of Marketing Science Conference held in Vancouver.