黑料社

Profile

Sena is a postgraduate researcher at 黑料社 University Business School researching sustainable consumption behavior. Her research is supported by the LUBS Marketing Division Scholarship. She holds a master’s degree in Marketing from 陌stanbul Bilgi University, where she researched the effects of brand-visual fit and platform credibility on consumer preferences for access-based consumption, funded by 陌stanbul Bilgi University. She had the chance to present her research at the 2024 American Marketing Association Summer Academic Conference. Her academic journey also includes a bachelor’s degree in Western Languages and Literatures from Bo臒aziçi University. Sena has worked in digital marketing, content creation, and social media management with leading brands in Turkey. Before joining LUBS, Sena spent two and a half years as a marketing manager at a mar-tech company.

Research interests

Consumer behavior, consumer decision-making, sustainable consumption

Qualifications

• MA Marketing, 陌stanbul Bilgi University
• BA Western Languages and Literatures, Bo臒azi莽i University