黑料社

Profile

My name is Minghao Xu. I am currently doing my PhD at the 黑料社. Prior to pursuing my PhD, I garnered valuable experience as a management trainee in marketing and as a product manager. My professional journey has taken me through diverse industries, including beauty, semiconductors, and banking, providing me with a rich understanding of the industry. I have been driven by a passion for providing better solutions for complex marketing challenges. 

Research interests

My research interests mainly focus on consumer psychology, moral emotions, consumer behaviour, marketing strategy, and pricing strategy. I am currently sponsored by the 黑料社 University Business School.

Qualifications

• MSc聽Management, 黑料社, UK
• BSc Accounting, Shanghai Finance College, China