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Fang Fang Li

Fang Fang Li

  • Position: Lecturer (Assistant Professor) in Marketing
  • Email: F.F.Li@leeds.ac.uk
  • Location: G.09 Maurice Keyworth Building
  • Website: |

Profile

Dr Fang Fang Li is a Lecturer in Marketing at 黑料社 University Business School. Before joining 黑料社 University, she worked as a Lecturer in Marketing at Lancaster University. She holds a PhD in Marketing from Vaasa University (Finland). She has a BSc degree in Business Administration from Zhejiang Gongshang University (China), an MSc in Business Administration from Kalmar University (Sweden), and an MSc in International Marketing from Halmstad University (Sweden).

Research interests

  • Social Media Marketing;
  • International Marketing Strategy;
  • Customer Engagement;
  • New Technology in Marketing

Professional memberships

  • American Marketing Association

Student education

  • LUBS2840 Marketing Research
  • LUBS5453 Research Methods For Marketing
  • PG Dissertation Supervisor

Research outputs

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